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3 Donor-friendly Benefits of a Recurring Gift Program

Last updated on May 21, 2012 by Sozo Staff Leave a Comment

Perhaps you’re already familiar with how your ministry can benefit from a recurring gift program like the EFT giving program offered by eGiving.com. What you might not know is that EFT giving is also a donor-friendly option. Consider these three ways that your donors will benefit when you implement an EFT giving program.

Benefit #1: Offer convenience.

Even those who currently give via regular donations will probably be thankful for the reduced burden to them that you’ll provide by offering a recurring gift program. Instead of having to write out a check or even click on a website each week or month or quarter, donors have the convenience of having a predetermined amount automatically billed to their checking or charge card account. This is one of the many ways that such a program allows you to show your appreciation to your already loyal givers.

egiving logoPart of the convenience factor for ministries using eGiving.com for their recurring gift program is the flexibility we offer. Depending on your ministry’s preferences, you can give the option of credit card payments or limit your donors to using their checking accounts. For donors who prefer to set up and manage their own accounts online, you can allow them that possibility; you could also determine to require them to contact your ministry in order to create or change an account.

Benefit #2: Provide security.

While the security of online transactions may be one of the reasons cited for foregoing such options, more and more people are realizing that Electronic Fund Transfers (EFTs) and PCI-compliant online payments are even more reliable than cash or paper check payments. eGiving.com utilizes FiServe, the same legacy processor that backs CheckFree, the service used to process the majority of electronic checks in the US.

At eGiving.com, all our systems and tools are PCI compliant. Unlike other services that offer the same kind of security, we offer our services at a minimal cost to even the smallest of ministries, such as individual missionaries. No ministry or gift is too big or too small to benefit from our services.

Benefit #3: Allow for anonymity.

In addition to the increased convenience and security provided through EFT giving, many of your donors will appreciate the opportunity for anonymity, since human hands and eyes are not processing their donations. Especially for small ministries, this benefit can be significant for those who wish to give “in secret” (Matthew 6:4).

While anonymous gifts can certainly be processed by secular organizations, with eGiving.com, you have the best of both worlds: secure, up-to-date technology with excellent training and support by American Christians. While we never contact your donors directly, they’ll still benefit from the kind of real-time, ministry-minded support that we provide to your ministry.

Now that you know that a recurring gift program can benefit both your ministry and your donors, why wait? Sign up at eGiving.com, today.

Filed Under: Financial

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