In addition to Facebook contests, your studio or school can benefit from incorporating drawings and other prize-winning initiatives. Like any means of getting organic interaction with your social media pages, this type of contest can generate a lot of enthusiasm, which leads to amplified visibility without requiring a major expense. So keep your radar out […]
Business
Facebook Contest Ideas to Promote Your Studio or School
Okay, you’ve got your online marketing underway, with a regularly updated website and Facebook page and original, engaging visual content. What next? It’s time to promote a little extra social media engagement! Trust us: whatever prize(s) you may offer, you’ll end up spending fewer marketing dollars for a lot more visibility than you would doing […]
Creating Your Own Unique Visual Content to Promote Your Studio
An engaging online presence for your studio or school necessarily includes regular posts complete with visual content. And while you’re at it, we think it’s in your best interest to create your own. Okay, we get it: You’re not a marketer or a computer person, no less a professional photographer or a graphic designer. We […]
Online Marketing for Your Studio or School: Your Facebook Page, Part 3
You get it. You realize that a stagnant website and Facebook page aren’t enough. In addition to being posted regularly, your school or studio’s Facebook posts need to include images and/or video that display your class setting, your instructors and your clientele in a positive light. You know the old adage that an image is […]
Online Marketing for Your Studio or School: The Basics
Social media. It’s a biggie. Whether you help lead a gymnastics or karate studio, a swim or music school, a daycare or summer camp, you simply can’t afford not to pay attention to your online presence. Not only will it allow you to become more visible to new prospective clients and students, but you’ll also […]
Online Marketing for Your Studio or School: Your Facebook Page, Part 2
Hopefully in Part 1 we convinced you that you need to have an active Facebook page for your studio, school, camp, or daycare. Now we’re going to help you understand how Facebook can work for you, so you can start to strategically develop a social media plan. Even if you’re not a “tech person,” you […]
Online Marketing for Your Studio or School: Your Facebook Page, Part 1
When it comes to online marketing for your class or studio, Facebook can be an incredibly important platform. Like an online presence in general, Facebook has become so normative that having a presence on it won’t make you look better than your local competitors as not having an active one will set you apart from […]
3 Things You Need To Know Before You Make an Offer
Navigating the road to owning your first transportation business can be an up-hill climb, especially when it comes to pricing. The amount of capital you have available is certainly a factor, as is the cash flow you need. At the same time, you don’t want to ignore the aspects of a business that means it […]
What Due Diligence Really Means
Chances are you’re responsible for it, but you’re not quite sure what it is. Whether you’re on the buying or the selling side of a transportation business sale, the concept of “due diligence” can be intimidating or even downright frightening. If you’re a seller, you’re the one “under the gun” in an audit, but if […]
Do You Need a Revised Exit Strategy?
If you planned ahead by including an exit strategy in your business plan, you deserve a pat on the back for being thorough. At the same time, your original plan may no longer be relevant. As your personal life changes, business priorities shift, and new industry-wide regulations come into play, your plan will need to […]
