Social media. It’s a biggie. Whether you help lead a gymnastics or karate studio, a swim or music school, a daycare or summer camp, you simply can’t afford not to pay attention to your online presence. Not only will it allow you to become more visible to new prospective clients and students, but you’ll also improve your rapport with your existing participants. Today’s businesses need to do more than simply “have a website” or even a social media page. You have to use it in a way that engages others, creating an active and positive social media presence. What does that mean, and how do you do it? Well, read on!
How To Get Found (& Liked) Online
Google and other search engines are constantly updating their algorithms that determine which websites and social media pages get found soonest. Equally important, you need to provide content that’s interesting enough to grab your viewers’ attention and provoke interaction. Your website and your social media page need to embrace these characteristics:
• Mobile Friendliness
• Regular Updates
• Rich in Images
• Responsive & Engaging
Pros & Cons of Online Marketing
For small businesses of all kinds, marketing money and help can be a difficult area. If you’re nodding your head in agreement, we have good news for you: online marketing has become fairly inexpensive and requires little to no technical expertise. In today’s increasingly digital culture, updating social media accounts and uploading images on the go is quick and easy.
On the flip side, though, the last thing you want to be is flippant. Every image, comment, post, and private message will reflect on your organization in either a positive or negative way. You want to be intentional and cautious about building a positive, engaging social media presence. Always post with care.
When Online Presence Leads To Added Income
You can do social media amazingly — flawlessly, even — and still not have that translate into added income. All it can really do is bring prospective families to your virtual or physical front door. Once they’re there, the last thing you want to do is make them feel like it’s been a bait-and-switch scenario. If your gym, dojo, or other program still does all transactions with hard copy forms and low-tech methods, you’ll in all likelihood lose any new clients to whom you have appealed through social media.
That’s where Jack Rabbit software comes in. From our streamlined online registration and payment processing platform to simple, professional communication tools, it’s the best way to continue building the relationship you’ve started with your social media presence — and, by extension, help you build a strong financial base that will help you continue to grow your program and invest in even more students.