You get it. You realize that a stagnant website and Facebook page aren’t enough. In addition to being posted regularly, your school or studio’s Facebook posts need to include images and/or video that display your class setting, your instructors and your clientele in a positive light. You know the old adage that an image is worth many, many words? Well, in 2017, that couldn’t be more true.
Why Your Studio Needs an Image-Rich Facebook Page
Visual content is important for any marketing strategy; if you’re not convinced, check out these well-documented facts:
• Articles or blog posts including at least one image for every 75-100 words are twice as likely to be shared on social media as their image-deficient counterparts.
• Most business owners cite two types of content that significantly impact their online marketing: visual marketing (37%) and blogging (38%). (By the way, since image-rich blogs are the most-read ones, we think both those numbers are pretty significant.)
• Compared to posts without images, image-inclusive Facebook posts are at least twice as likely to receive engagement (think Likes, Shares, or Comments).
• In comparison with all other forms of content, infographics (images that include text) receive three times as many social media engagements.
Need we say more?
What You Don’t Want on Your Studio’s Facebook Page
Yes, we’re actually getting all technical and legal with you here, but don’t scroll past this part! Stealing visual content is a huge social media no-no. Sure, it’s fairly unlikely that you’ll actually get sued for copyright infringement (which is actually a thing). But it’s also pretty obvious that using someone else’s image or graphic won’t be nearly as appropriate and effective as using your own custom creations — complete with your studio’s logo, of course!
How To Find Legit Visual Content To Use on Your Studio’s Facebook Page
If you’re in the market for visual content that you can legally use for your website and social media accounts, you have a few options. First, you can purchase photos or other images that relate to your studio from websites such as Creative Market. Be sure to read the fine print, though: sometimes you need to purchase an additional commercial license in order to use it for a for-profit organization. Once you purchase the image and obtain the proper usage license, you can incorporate it into a flyer design, add text, pair with your logo, etc.
Many websites allow you to find free images that aren’t copyrighted or stock photos you can purchase for your use. You do want to be aware that you might see those same images being used somewhere else, though — at your competitor across town, for instance. And that would just seem tacky.
To take your studio’s website, Facebook page, and other social media outlets to the next level, you’ll want to read our next article on creating your own unique visual content.