In addition to Facebook contests, your studio or school can benefit from incorporating drawings and other prize-winning initiatives. Like any means of getting organic interaction with your social media pages, this type of contest can generate a lot of enthusiasm, which leads to amplified visibility without requiring a major expense. So keep your radar out for some great prizes, and be ready with a few ideas for drawings at either pre-determined periods throughout the year or whenever you think your studio community could benefit from a little fun — or some new recruits! The great part is that unlike the typical Facebook contest, this type of incentive requires even less organization on your part (or the part of the person who manages your online media).
Set & Communicate Clear Rules
Before you officially begin, be sure you’re ready to inform your audience about the details. For instance, be ready to answer these FAQs:
• What are the prizes?
• Who can participate?
• How long will the contest run?
• When are final entries due?
• Who will be drawing the winners?
• When and where will the prizes be delivered?
Remember, the whole point is to build some studio spirit and attract extra visibility; if your constituents end up frustrated, then you’ll actually hurt those efforts instead of helping them. When it comes to communication, don’t rely on social media posts along; be sure everyone in your Jackrabbitclass parent portal is informed.
Keep it Simple but Allow for Variety
You don’t want to make things too complicated, but consider a variety of methods for earning entries in the drawing. Perhaps you’ll want some to count more than others, so you’ll assign a different number of entries for different activities. Some entry-earning ideas include these:
• Being on time to practice or class
• Checking in to the studio or school on Facebook
• Tagging the studio or school on social media
• Including an original photo or video in your post
Decide what your main aim is, and go from there. For instance, maybe you realize that your instructors aren’t getting the recognition they deserve; you could solicit praise for them by offering a high amount of entries for that kind of post.
Allow for Serendipity
A drawing doesn’t have to be well planned or associated with a big-ticket item for a prize. Feel free to do a last-minute thing or even a small weekly or monthly drawing. Here are a few ideas:
• Post your favorite photo of yourself at the gym for an entry in this month’s drawing
• Create a caption for this photo for an entry (please only one entry per student)
• What’s your favorite after-practice snack? Post a photo of it for a chance to win this week’s price: a snack pack!
You can up the ante by posting on Facebook Live as one of your youngest students conduct the drawing.