• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Marketinia

Marketing Solutions for Moving Forward

  • Home
  • Topics
    • Business
    • Construction
    • Family
    • Fitness
    • Furniture
    • Health
    • Swimming Pool
  • Ask a Question
  • Contact Us

What Today’s Families Look for in a Swim School, Part 3

Last updated on January 31, 2020 by Sozo Staff Leave a Comment

Running a successful swim school in today’s competitive market involves a lot of different factors. As we mentioned in our first and second articles, maintaining attractive, user-friendly and clean facilities is critical to attracting and retaining students. Offering quick, easy online enrollment, registration and billing options is another key element. But none of those secondary elements matter as much as the actual quality of instruction your school has to offer.

In this final article in our series, we’ll take an in-depth look at the importance of hiring reliable staff members and offering a wide selection of beneficial classes.

Choose Top-Notch Staff Members

Figuring out who to hire to work at your swim school is one of the most vital decisions you have to make. First and foremost, make sure that all your teachers and lifeguards have the proper qualifications and training to help ensure the safety and well-being of your students. Everyone who works at your facility from staff to management to instructors should be completely on board with your goal of providing caring, professional customer service. Make sure each team member understands their roles and responsibilities and that they carefully follow your policies and procedures. Do all that you can to foster a positive environment both for your employees and your students.

young goggle kid learning to swim with instructor

Provide a Variety of Different Classes and Activities

Teaching children how to swim is vitally important, but in today’s competitive market, it shouldn’t be the only skill your school is known for teaching. You should look for ways to reach out and offer something for people in every age group from tiny tots up to senior citizens. Listed below are some ideas for creative classes and activities you could consider adding to your swim school’s schedule.

Synchronized Swimming and Aquatic Dance Classes

Some people get a thrill out of learning to perform graceful or lively choreography in the water. This is an excellent option for people whose joint problems won’t allow them to participate in regular dance classes.

young girl learning how to swim

Water Aerobics Classes

These underwater exercise classes are great for people of all different ability levels who want to get in shape. The water offers an ideal amount of resistance for an effective, low-impact workout.

Walking/Jogging Classes

Similar to the water aerobics option, this type of class opens a door to better health for people who can’t handle lap swimming. They’re able to walk or jog their way back and forth across the pool.

swimming lesson kids giving thumbs up

 

Classes for Those who Speak Different Languages

If you can find a swim instructor who speaks fluently in another language besides English, you could add a class in that language to your schedule. People in your area who speak that language will likely jump at the chance to take a class that’s offered in their native tongue. If you live in an area where many people speak different languages, it would also be a good idea to include multilingual signage and literature, as well as feature several language options on your website. Offering swim classes in American Sign Language would be great for schools near populations of deaf people.

swim instructor giving tips to students

Include Fun Features

Who says that swim schools have to be strictly focused on instruction? You can choose to add some water slides, splash pads, or other water park-like features to your swimming area. This will open up doors for your school to be used for other activities in addition to formal swimming instruction.

Rather than remain satisfied with the status quo of a mediocre swim school and stagnant enrollment, consider incorporating the features in this article series into your school. Be prepared for a possible dramatic increase in enrollment as well as added enthusiasm and engagement of current students and their families. With these improvements, you’ll be ready to start making major waves among the competitors in your area!

Filed Under: Education, Family, Fitness, Swimming Pool, Youth

Additional Articles

What Today’s Families Look for in a Swim School, Part 2
What Today’s Families Look for in a Swim School, Part 1
flexibility by young gymnastic girl
Nuts & Bolts of Priority Enrollment for Your Gymnastics Center
Teaching Children to Develop a Sense of Humor Encourages Healthy Growth, Part 2
Teaching Children to Develop a Sense of Humor Encourages Healthy Growth, Part 1
The Do’s & Don’ts of Preschoolers Interacting with Strangers, Part 2

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

one × four =



Primary Sidebar

Lyon Financial

Featured Articles

  • How Can Swimmers Prevent Hair and Skin Damage?
  • Healthy Hair and Skin for Swimmers
  • Top 10 Winterizing Tips for Swimmers
  • Physical Fitness for Kids, Part 1
  • Physical Fitness for Kids, Part 2
  • Planning for Success: Creating a Bag List for Gymnasts, Part 1
  • Online Marketing for Your Studio or School: The Basics
  • Online Marketing for Your Studio or School: Your Facebook Page, Part 1
  • Online Marketing for Your Studio or School: Your Facebook Page, Part 2
X10 Home Automation

Popular Articles

  • How to Keep Track of Your Flash Drive
  • Stretching: Can There Be Too Much of a Good Thing?
  • Benefits of Ambidexterity
  • Should I Use Genuine Mahogany or African Mahogany?
  • Marine Grade Plywood Uses and Facts
  • How Much Is Your Trucking Business Worth?
  • What’s All the Excitement over X10 Home Automation?
  • Product Review of NuCedar Materials
  • Heated Driveway Installation by D'Amico Electric of Westchester, NY
  • The Truth About Recovering from Shoulder Labral Repair Surgery
Lyon Financial

Reader Feedback

  • Alice Carroll on Gymnastics Tips: Back to the Basics with 6 Beginner Moves
  • Alice Carroll on The Vinyl Liner Pool Owner’s Guide to Swimming Pool Repairs
  • Alice Carroll on Concrete Sealer: What You Need to Know, Part 2
  • Alice Carroll on Vinyl Liner Options for Your New Swimming Pool
  • Afton Jackson on Pros & Cons of Fiberglass Swimming Pool Liners
  • Alice Carroll on Concrete Sealer: What You Need to Know, Part 3
  • Alice Carroll on Pros & Cons of Fiberglass Swimming Pool Liners
Lyon Financial

Copyright © 2023 Sozo Firm Inc · Privacy Policy · Disclaimer · Sitemap